We hear time and again that what sells books is word of mouth. We only have to look at some of the recent runaway success stories to see that it’s a pretty accurate statement. When someone we know recommends a book, raves on about it even, it makes us curious. We want to read it too. See what makes it so rave-worthy.
I sometimes joke that I’m the only person on the planet who hasn’t read the Fifty Shades trilogy because, for a time, it seemed that was all everyone was talking about. People I know, who barely read, were hunkering down for the long haul. I was shocked by their admission. Not only were they reading the books but they were buying their own copies.
But I’m not here to lecture. Far from it. My point is, many of the people I know who bought the books did so because they heard about it from someone else. Many claimed to just want to know what all the hub-bub was about. Right. Oh yeah I’m not here to lecture. I forgot. Many of the people who admitted to reading it even acknowledged that the writing wasn’t all that good. (Being the only person on the planet who hasn’t read them, I can’t pass judgment on that.) Yet still they read on.
Now, you all know I’ve got a book ready to hit the bookstores in a few weeks. Here in the little community where I live my friends are all buzzing. Plans are being made for the book launch that will take place at the end of September. I’m already blown away by the response from my friends on Facebook, and their generousity when it comes to sharing things like the cover of my book, and other book- related posts I make on my Facebook page. I didn’t even have to chase them down or twist their arms behind their backs and make they cry “Uncle.” They just did it to help out a friend who happens to be an author with a book about to be released, and I think that’s pretty darn cool. While walking down this writing path I’m on, it’s indescribable to think of how many people are here to keep me company. It makes me beyond happy.
Word of mouth can sell many books. Mind you, my book isn’t likely to sell a fraction of what the Fifty Shades trilogy did, but in my little corner of the world it’ll buzz for a time. Not only that, we’ll all share in that buzzing. It’s not just about me and my book. It’s about our book. Ah— small communities. They sure know how to make an author feel loved.
Has word of mouth ever sent you running t the bookstore? Have you ever bought a book simply because someone raved on about it?